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Add NewPersonas

Add New Personas

Persona Data Table

# Project Personas Default NPS Audience Description ExPhase POS Impact Neg Impact Action
1Sample airline projectPlatinum neutral70.1Platinum member who only flies airline based on company policy but travels a lot. Was previously platinum member to a different airline when previous job flew with them.Security,At the gate,Boarding,Checkin,In-Flight11Edit | Delete
2Sample airline projectPlatinum positive90.2Platinum member who is loyal to airline and chooses based on own preferenceSecurity,At the gate,Boarding,Checkin,In-Flight11Edit | Delete
3Sample airline projectOccasional flyer70.7Only flies a few times a year. Primarily selects airline based on price.Security,At the gate,Boarding,Checkin,In-Flight11Edit | Delete
4Sample - Latitude Insurance PurchaseTime poor - Positive80.3Time poor - Understands InsuranceInsurance discovery,Reading product details,Insurance application,Application reply,first monthly payment12Edit | Delete
5Sample - Latitude Insurance PurchaseOlder - Less savvy70.1Older, less tech-savvy customerInsurance discovery,Reading product details,Insurance application,Application reply,first monthly payment0.52Edit | Delete
6Sample - Latitude Insurance PurchaseMedian - Average customer70.6Average CustomerInsurance discovery,Reading product details,Insurance application,Application reply,first monthly payment11Edit | Delete
7Sample myGovOccasional users71OasscionalsLogging in ,Linking sites ,Help desk ,Using linked sites11Edit | Delete
8Sample websiteFirst time user70.5Buy tickets11Edit | Delete
9Sample websiteRegular user80.5Buy tickets11Edit | Delete
10myGovRegular users80.95Uses the site at least quarterly.Login,Go to a service11Edit | Delete
11myGovChanging myGov setup70.03Really only uses the site to update personal details and view information less than quarterly.Login,Edit Personal details,Link Services11Edit | Delete
12UNSWCurrent students70.511Edit | Delete
13UNSWApplicant80.311Edit | Delete
14UNSWProspective students70.211Edit | Delete
15My AMPPower Users71Use My AMP,Login ,Statements ,Change Investment Mix,Update Details Online,Confirm Balance ,Reports ,Compare Performance ,Forms ,Find Lost Super ,Non AMP Accounts,Recent Transactions ,Notifications,Get Statements,Update details in Branch,View Notifications,Summary of Finances,Adverts & Promotions11Edit | Delete
16myGovRegister first time70.02New myGov customersCreate Account,Link Services11Edit | Delete
17My AMPOccasional Users70Use My AMP,Login ,Statements ,Update Details Online,Confirm Balance ,Recent Transactions ,Notifications11Edit | Delete
18My AMPSuperannuation Only70Use My AMP,Login ,Change Investment Mix,Update Details Online,Find Lost Super11Edit | Delete
19Test for New FeaturesAll users71First Phase,Second Phase11Edit | Delete
20Officeworks SampleBusiness customer60.5Find parking11Edit | Delete
21myGovNeeds help desk70.05Help Desk11Edit | Delete
22NDIS Provider PortalProvider - Regular User80.7Regular userLogin,Journey wide,Inbox,Registration Details,Profile,New Service Booking,Payment Request,Quotations,Outlet Management,Referrals,Payment Runs,View Service Booking,Select Service Provider1.50.5Edit | Delete
23NDIS Provider PortalProvider - Occasional User70.2OccasionalLogin,Journey wide,Inbox,Registration Details,Profile,New Service Booking,Payment Request,Quotations,Outlet Management,Referrals,Payment Runs,View Service Booking,Select Service Provider1.20.7Edit | Delete
24NDIS Provider PortalProvider - New User70.1New userLogin,Journey wide,Inbox,Registration Details,Profile,New Service Booking,Payment Request,Quotations,Outlet Management,Referrals,Payment Runs,View Service Booking,Select Service Provider00Edit | Delete
25University of MelbourneUndergrad - school leaver80.6new studentSelect a course,Apply11Edit | Delete
26Virgin Mobile AppUnder 2580.5Some descriptionLogin,Check Usage,View Bill,Pay Bill11Edit | Delete
27Mobile Bet BuilderLisa70.4New to wagering. Bets mainly on Melbourne Cup each year.Getting to venue,Choosing event to wager,Log in,Going to counter,Watching event,Cashing in,Leaving venue,Venue environmental1.51Edit | Delete
28Virgin Mobile App25 and over70.5Other folkLogin,Check Usage,View Bill,Pay Bill11Edit | Delete
29Alfs First ProjectEdgar_theEducatedSnark70.14University educated cynicals who are typically 28-50.Phase1,Phase2,Phase100,Phase3,phase4,TestPhaseName_alpha11Edit | Delete
30Alfs First ProjectBob The Builders80.2business owners in building industryPhase3,phase4,TestPhaseName_alpha11Edit | Delete
31Mobile Bet BuilderJack70.5Jack - regular punter.Getting to venue,Choosing event to wager,Log in,Going to counter,Watching event,Cashing in,Leaving venue,Venue environmental11.5Edit | Delete
32University of MelbourneUndergrad - Mature age70.2Mature age entrySelect a course,Apply11Edit | Delete
33University of MelbournePost Grad60.2post grad studentSelect a course,Apply11Edit | Delete
34Alfs First ProjectEvie_Everybody80.45A bunch of happy peoplePhase1,Phase2,Phase100,Phase3,phase4,TestPhaseName_alpha1.20.8Edit | Delete
35Alfs First ProjectNina_noncommittal72.3people who hate making decisionsPhase1,Phase2,Phase100,Phase3,phase4,TestPhaseName_alpha11Edit | Delete
36Mobile Bet BuilderGeorge70.1George only bets in venue, highly experienced, mostly horses and has little interest in changing behaviours to digitalGetting to venue,Choosing event to wager,Log in,Going to counter,Watching event,Cashing in,Leaving venue,Venue environmental15Edit | Delete
# Project Personas Default NPS Audience Description ExPhase POS Impact Neg Impact Action